As the rookie at The Rossman Group, Lia is hell-bent on making up for lost time. Lia worked her way up through Rossman’s rigorous internship program and was promoted to associate account executive in August of 2009.
Working closely with account executives, Lia is toning her writing and account management skills while working on a variety of accounts ranging from non-profit groups to statewide associations. Lia supports account executives in their day-to-day activities, including writing media materials, coordinating news conferences and managing client projects. She’s also Rossman’s account executive – we are her client.
But Lia’s more than just the rookie — she’s the go-to-gal for all things social media. As a young GenXer and MSU Alum, Lia is active in the social media realm — personally and professionally — and knows how to position your message to reach the online audience. Lia’s passions revolve around two things: music and food. Her blog, The Hungry Tummy, chronicles her food adventures. And when she’s not eating or working, she’s going to concerts. Not a bad life.