Carole brings a combination of creativity and new-media expertise to The Rossman Group. As the former producer of First Gentleman Dan Mulhern's radio show, "Everyday Leadership," she gained an insider’s perspective on what it takes to grab media attention and develop strong community connections.
After graduating with honors from Michigan State University, Carole started her own social media and viral marketing business. She brings this cutting-edge experience to bear at The Rossman Group, where she develops and executes innovative communications and branding strategies for a wide variety of clients.
Prior to joining The Rossman Group, Carole worked on numerous promotional campaigns and events as an on-site coordinator at Citadel Broadcasting, which owns 99.1 WFMK, 100.7 WITL, 97.5 WJIM, 94.9 WMMQ, 1240 WJIM-AM and 730 WVFN-AM in Lansing. She also worked as a brand representative for Dan Henry Distributing, a major beverage distributor in Lansing.
As a student, Carole worked as reporter for MSU's award-winning television news broadcast, Focal Point, co-hosted a bi-monthly webcast called, The Spartan View, and was an active member of the Public Relations Student Society of America.
When she's not working, Carole enjoys attending local events and volunteering with Young, Smart and Global, a nonprofit organization dedicated to encouraging entrepreneurialism and building a more vibrant community. She also enjoys spending time with friends and family and waterskiing, wakeboarding and relaxing at her family's cabin on Higgins Lake.